Brand strategy

Strategy that explores potential, clarifies positioning and inspires bold design.

Seasoned veteran of client side, agency side and agency ownership. I’ve worked with many of the worlds top brand builders and strategists.  

BP, Crabtree & Evelyn, Deloitte, D&G, DLA Piper, Elton John Aids Foundation, Flora Proactiv, Hugo Boss, Gucci, GSMA, Jagex, Kellogg’s, Lacoste, Lipton, Nespresso, Starbucks, Smirnoff, Thomson Reuters, Young Planet and Walgreens Boots Alliance.


Customised innovation programmes to move brands into exciting new spaces.

Expert in designing and activating programmes of change. Versatile facilitation to >100 attendees (C-Suite through to school kids). Fluent in many cultures.

BBC, Coty, DLA Piper, EDF Energy, GSMA, Kellogg’s, Nando’s, Procter & Gamble, SSE, Starbucks, Thomson Reuters, UCL, Walgreen Boots Alliance and award winning start-up YoungPlanet.

Awards: P&G Alumni 2019: ‘Visionaries under 40 // Royal Society of the Arts 2018: Fellow // Awards: National Diversity Awards 2017: Best Community Organisation for Age, Reluctantly Brave’s (Young) Braves // P&G Prestige Products 2010: Presidents Award // P&G Digital 2010: Top rated Digital Team // P&G Vice-Chair 2010: Best  Digital Business & Organisation // Webby 2011: Best beauty & cosmetics site, Boss Night // Cannes 2009: Lacoste Love of Pink (Best Film shortlist) // P&G Western Europe 2007: Platinum Training Award // FIFI award 2004: Lacoste touch of Pink.

Culture Change

Strategy to help organizational change and innovation.

Working with senior leaders (CEOs, CHROs and their teams) to create programmes of change. Expertise in digital, D&I/DEI, Gen-Z, global business, Millennials and start-ups.

Apex Group, Boots Opticians, Islington Fair Futures, St. Johns Foundation, Reluctantly Brave, Thomson Reuters, Sainsburys, Jagex, WPP.

I’m an expert in enhancing organizational culture / effectiveness, developing innovation programmes and brand strategy.

I work with senior leaders and their teams as a consultant. For complex projects, I assemble teams of leading experts to deliver

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