Ways Forward podcast episode with Sarah Batters

New Ways Forward podcast episode with Sarah Batters, one of football’s most forward-thinking commercial leaders.

Sarah shares her insights into leadership, brand building and risk taking.

As Managing Director of London City Lionesses, Sarah helped to
> Establish the independent club
> Win promotion to the Women’s Super League within twelve months
> Super-charge average attendance by 600% and season-ticket numbers by over 1,000%.

Prior to this, she held senior marketing and partnership roles at Premier League clubs Brighton & Hove Albion Football Club and Southampton Football Club and was Director of Global Pay-to-Play Football Schools at City Football Group. Sarah started her career at Procter & Gamble.

She also also serves as a Kick It Out trustee, advancing inclusion across football.

Sarah Batters, ex-MD London City Lionesses