"A line is a dot that went on a walk" PAUL KLEE
About
Founded in 2020 by James Pattinson, The Strategy Shop provides strategic advisory to senior leaders, helping them identify and deliver opportunities for brand-led growth.
Leaders face tough, fast moving operating environments. We help them create the headspace to think creatively, identify opportunities and deliver the plan.
Whatever the challenge, we’ll always find Ways Forward. Our approach is personal, tailored to you and honest. We pull the right team of seasoned experts together for your specific challenge. A personal service that gives you the outcome you want.
Our focus – helping you achieve more than you imagined possible.
Clients
Our Founder
James Pattinson, FRSA
James believes in a values-led, educative approach to business and is passionate in helping people achieve more than they imagined possible. To deliver this, he founded The Strategy Shop in 2020 to help ambitious leaders identify and deliver opportunities for profitable brand-led growth.
Combining experience as a global brand leader, global brand strategist, coach and creative entrepreneur, he brings valuable expertise. In addition, his hyperfocus enables him to identify patterns and possibilities others don't see.
James started his career in global marketing at Procter & Gamble, and he became one of their top digital experts and trainers, winning multiple global awards. He led digital marketing and capability for the Prestige Division ($2bn revenue, >30 brands including Dolce & Gabbana, Gucci and Lacoste).
Subsequently, he honed brand strategy and innovation skills for a multitude of leading creative agencies, including BBH Zag, Design Bridge and Superunion working with a broad spectrum of creatives and senior leaders at many of the world’s leading brands such as Deloitte, Nespresso and the BBC.
In 2012, he co-founded pioneering creative consultancy Reluctantly Brave working with clients such as DLA Piper, Nando’s, Starbucks and Thomson Reuters on a variety of leadership, innovation and brand challenges. Among leadership duties, he led the award-winning (Young) Braves program: training over 170 diverse 16-24 year-old strategists to work with senior and C-Suite leaders and their teams. This led to him being nominated as a Fellow of the Royal Society of Arts.
This experience inspired him to build, coach and lead a team of over 65 people ranging from 16 to 60 years old to design and publish [Re]Start: It’s Never Too Late, in February 2023 – an innovative 304-page graphic novel and guided journal aimed at helping young people grow.
James studied Geography at Oxford followed by Management at Cambridge. He’s a keen swimmer, tennis player, skier and regularly immerses himself in art, architecture and drawing. James lives in London with his wife Charlotte and son Joshua.
Testimonials
Services
Identifying opportunities.
We help senior leaders identify opportunities to elevate the commericial impact of their brand.